Job title: Marketing Manager-CVM

Key Accountabilities :

• Develop and implement comprehensive CVM strategies and marketing plans that align with Orange Jordan’s business objectives and Orange Group’s strategic direction, ensuring consistent growth in customer value and revenue.
• Design, execute, and continuously optimize data-driven marketing campaigns across multiple channels (SMS, email, push notifications, in-app messaging), focusing on customer engagement, retention, and churn reduction.
• Conduct advanced customer segmentation and profiling to identify high-potential segments, personalize offers, and enhance customer experience across all touchpoints.
• Manage the full lifecycle of products and services, including roadmap planning, performance monitoring, and corrective actions to ensure relevance and profitability.
• Lead cross-selling and up-selling initiatives using all available channels, aiming to increase customer spend and maximize lifetime value.
• Monitor and analyze key performance indicators (KPIs) such as ARPU, churn, usage behavior, and customer satisfaction, translating insights into actionable strategies and tactical plans.
• Collaborate closely with cross-functional teams including product, technology, analytics, customer service, and sales to ensure alignment and successful execution of CVM initiatives.
• Partner with data scientists and business analysts to leverage predictive models, segmentation schemes, and use cases that support business decisions and campaign effectiveness.
• Drive innovation in customer value offerings and digital transformation initiatives, including platform upgrades, new service modules, and enhanced digital experiences, in coordination with Orange Group.
• Oversee CBM platform operations, ensuring technical and business alignment with vendor partners, and managing upgrades, enhancements, and support activities.
• Conduct ongoing market research, competitive benchmarking, and trend analysis to identify unmet customer needs and opportunities for differentiation and growth.
• Support marketing management and segment owners with strategic insights, dashboards, and performance reports to facilitate informed decision-making.
• Coordinate with internal and external stakeholders to deliver compelling value propositions, streamline customer journeys, and improve loyalty and satisfaction.
• Track daily, weekly, and monthly revenue and usage trends, initiating timely and targeted promotions or offers to address performance gaps and capitalize on opportunities.
• Ensure compliance with data privacy regulations and champion a data-driven culture across the organization, promoting the ethical and effective use of customer data.
• Prepare and present dashboards, campaign results, and strategic recommendations to senior leadership, including the CEO, CMO, and management board, contributing to high-level planning and performance reviews.

• Communication Skills, Presentation Skills;

• Bachelor’s degree in Marketing, Digital Marketing, IT, or Telecom Engineering
• 7–10 years of experience in marketing, with at least 3–5 years in a management role focused on CVM or CBM.
• Strong background in telecom services and product marketing management.
• Proven experience in digital marketing, campaign design, and customer lifecycle management.
• Deep understanding of CVM principles, methodologies, and best practices.
• Strong analytical skills with the ability to derive actionable insights from complex datasets.