Job title: Marketing Expert

- Comprehensive knowledge for mobile financial services frameworks
- Responsible for the Orange Money communication strategy
-Manage the go to market for launching planned products & offers following TTM for mobile money services customers
-Building and implementing marketing animation and customer base management roadmaps
-Develop and implement comprehensive marketing plans aligned with Orange Money's strategic goals, focusing on customer acquisition, retention, and increased usage of services.
- Develop, implement, and manage social media strategies aligned with overall marketing objectives
- manage agency to Create engaging and industry-relevant content (posts, reels, stories, blogs, infographics, and videos) tailored to the mobile wallet and fintech audience.
- Manage and grow social media channels (Facebook, Instagram, )
-Monitor performance metrics (engagement, reach, conversions, downloads, CTR, CAC) and optimize campaigns accordingly.
- Collaborate with product, customer experience, and business development teams to highlight features, promotions, and partnerships.
-Stay updated with fintech, mobile payment, and digital banking industry trends to create relevant and competitive campaigns.
- Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape, providing insights for informed decision-making.
- Create compelling content marketing strategies that resonate with target audiences, driving brand awareness and engagement across various digital channels.
- Analyze and optimize the customer journey, identifying pain points and implementing solutions to improve the overall user experience with Orange Money services.
- Plan, execute, and monitor digital marketing campaigns across multiple platforms, including social media, email, and search engines, to maximize reach and ROI.
- Develop and deliver impactful presentations to internal stakeholders and external partners, communicating marketing plans, performance updates, and strategic recommendations.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment and integrated marketing efforts.
- Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies and achieve key performance indicators (KPIs).
- Manage marketing budgets effectively, ensuring efficient allocation of resources and maximizing the return on investment

• - Maintain a deep understanding of Orange Money products, services, and processes, effectively communicating their value proposition to target audiences.
  - Utilize business analysis techniques to evaluate marketing initiatives and identify opportunities for improvement and innovation.
  - Stay up-to-date with the latest trends and best practices in digital marketing, content marketing, and customer experience, applying them to Orange Money's marketing strategies.
  - Analyze and interpret data from various sources to gain insights into customer behavior and preferences, informing marketing decisions and improving targeting.
  - Ensure all marketing activities comply with relevant regulations and ethical guidelines, safeguarding the brand's reputation and customer trust

• English Language Proficiency, Communication Skills, Strategic planning, Analytical and research skills, Computer Skills;

• - Bachelor's degree in Marketing, Business Administration, or engineering
• - 5-7 years of experience in a marketing