Job title: Operational & Strategic Marketing Manager

Job type
Full time
Job Level
Orange Money

- Comprehensive knowledge for mobile financial services frameworks
- Responsible for Marketing strategy and business policy Orange Money
- Responsible for the Orange Money communication strategy
- Align the local marketing strategy with the orientations of the group strategy
- Responsible for the revenue and base of orange money product and services portfolio
- Identify customer needs, insights and for offers, promotions and values
- Manage the go to market for launching planned products & offers following TTM for mobile money services customers (T3)
- Analysis of the results and profitability of products and services in relation to objectives, elaboration of action plans, monitoring of their good performance
- Identify market status and suggest related action plans
- Implementing orange money propositions aiming at increasing revenues and differentiating the service
- Building and implementing marketing animation and customer base management roadmaps
- Providing on-ground & remote support for executing mobile money campaigns in addition to 3rd party engagements such as: regulatory, banks and agents and B2B accounts
- Have a full understanding of the market trends through analysis of KPI’s and through market research.
- Initiate needed Alignment with the market
- Evaluate strategic alliances with 3rd parties for commercial conjoint plans
- Introduce innovation services and VAS services and digitalization
- Manage product life cycle; product performance and corrective actions definition (T4, T5)
- Define customer value propositions
- Monitor the product line performance in coordination with finance controlling (revenues, profitability, customer satisfaction
- Contribute to communication policy definition
- Coordinate with all concerned parties internally and externally
- Manage the function team

  • Good Communication, Problem Solving, Teamwork Skills, English Language Proficiency;

  • University degree in Marketing, Engineering (preferably Telecom, Computer, Industrial or Electrical).
  • Total of 8 up to 10 years of experience.
  • at least 5 years experience in product & services, with minimum 3 years experience in business & management
  • Marketing & Products experience is a must
  • Digital payments experience is a must
  • Banking experience is a plus
Posted On
16 May, 2023
15 Jun, 2023

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